Set up and manage Google advertising campaigns. Some of the key tasks
- Targeting: Test targeting options such as keywords, dynamic
- Objectives: Select options most suited to your industry and test each at different stages of the marketing funnel.
- Ad creation: Create different ad versions while exploring the various ad formats.
- Setup Conversion Tracking: Setup tracking to use reporting for Google Ads and Google Analytics.
- Reporting Setup: Setup easy to use but comprehensive reporting.
- Optimisation to reach the advertising goal. Refine and improve to increase conversions or reduce costs.