So, what is a blog website? And how does it differ from your company’s main website?
A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). A blog (shortening of “weblog”) is an online journal or informational website displaying information sorted by most recent. Blog content is often referred to as entries or “blog posts”.
Posts can vary in tone and purpose be short, informal, controversial, or more professional. A blog website is a site that is updated with new information on an ongoing basis.
Blog content encourages engagement, while a traditional website page provides an offer for the visitor and encourages them to take a specific action, blog content provides the option for readers to comment and ask questions on individual posts. That means that visitors are engaging with your blog posts in a different way than they are your main site pages.